Articles on logo and website design.

Answers to the questions I am asked most often about logos and websites, and, in the Notebook, a few lessons drawn from my projects.

Categories

Theme

  1. · 10 min read

    Creating YouTube thumbnails that stand out

    Many YouTube thumbnails look alike, especially since AI. How the eye chooses, how to say the essential in a tiny space and find a style of your own.
  2. Website · 5 min read

    The October 2026 PHP vulnerability, is your WordPress site affected?

    Two critical vulnerabilities affect PHP, the language behind WordPress. How to know whether your site is affected and what to ask your host.
  3. Website · 7 min read

    Improving your app's landing page with your visitors

    Your app's landing page is a sales page. How to put it online early, measure without cookies and improve it one version after another.
  4. Website · 7 min read

    What your website's design says about your prices

    Visitors judge your website in a fraction of a second, and your prices with it. Why design inspires trust, the Apple example, and how to stay approachable.
  5. · 8 min read

    Creating a logo for software or an app

    Favicon, app icon, dark mode, app stores and investors. What a software logo has to get right, and when to give it a real identity.
  6. Website · 5 min read

    How a multilingual website helps your local SEO

    One more language means new searches. How a multilingual website and pages that name your towns make you visible close to home.
  7. Notebook · 7 min read

    Headless WordPress, the architecture explained

    Keeping the WordPress admin and building the site separately, rendered on the server. Why, the architecture, what to prepare and what it involves.
  8. · 7 min read

    Why a logo is important for a business

    Starting out means carrying a dream through uncertainty. What a logo brings to a young company, to its clients, to its partners, and to you.
  9. Website · 11 min read

    Why your website is not generating contact requests

    Visits but few requests? What your visitors experience, from the first second to the contact form, and how to measure and improve the user experience.
  10. · 8 min read

    Is a free logo really yours?

    Canva, logo generators or AI, what their licences say about ownership, exclusivity and trademark registration, and when a free logo is enough.
  11. · 5 min read

    How much does a logo cost?

    How much does a logo cost, from free generators to agencies? What drives the price, the files you should receive and the rights to check before paying.
  12. Website · 7 min read

    Website or social media, which should you choose?

    A Facebook page, Instagram or a website? Why a business needs both, which network to pick and how to post everywhere at once.
  13. · 5 min read

    Why I draw the logo before the website

    Colours, letters, shapes: your logo already holds the big visual decisions of your future website. Here is what it carries, and why it comes first.
  14. · 5 min read

    How I create a logo, step by step

    From the first conversation to the final files: here is how I create a logo, what I look at, what I draw, and what you receive at the end.
  15. Website · 4 min read

    Why statistics matter to make your site evolve

    Knowing your visitors without a cookie banner is possible. What anonymous statistics teach you, their limits, and how to make your site evolve.
  16. Website · 4 min read

    Can one page be enough? What a landing page really is

    A landing page tells one story and pursues one goal. Here is how it works, and the situations where a single page does all the work.
  17. Website · 4 min read

    The questions I ask to create the best possible website

    The ten questions I ask my clients before creating their website, and why the answers change everything, from their goals to the life of the site after launch.