C&H Creations
A fifty-year-old company under new management, and a logo drawn by hand around the managers' initials, keeping the red and orange of the old flame.
A logo drawn by hand, from the first sketch to the final files.
I design logos for freelancers and companies who want an identity of their own. Every logo starts from a blank page and a pencil, never from a template or generative AI. It conveys your expertise at first sight, works everywhere, and belongs entirely to you.
Three first logo directions to choose from.
Tell me about your projectBefore drawing, I look at your trade, your clients and the companies around you. Then come the pencil sketches, in every direction, and the three most promising ones are cleaned up digitally so you can picture the result.
You choose the one that looks like you, and we refine it together.
- Drawn by hand, without generative AI
- Adjustments based on your feedback, until it is perfect
- A fixed price, known from the start
Projects
Three logos told.
Each case study tells a logo from the brief to the final files: the context, the sketches, the directions and the choice. You see how I work, step by step.
Confort Air Ventilation
Incomplete blades forming a crescent, with an arrow rising for the renewal of the air, chosen from three propositions.
Adler & Voss
A demonstration project for an imaginary architecture practice, two names married in an A and V monogram, pale pink on emerald.
Other logos and identities
Natura Camping
Campsite and gites in Belgium's Luxembourg province
2015
Stiip
Free cycling route planner, web app
Live since 2026
EYN
The studio's own visual identity
Live since 2019
Flowsophy
Illustrated blog, graduation project
2014
G.R. Espaces verts
Garden and landscaping contractor in Belgium
2015
Retro Shop
Retro gaming and collectibles shop in Liège, online store
2019 to 2022
The oldest logo on this page was drawn in 2014. Tell me about your project
Path
Lexy Callemeyn, graphic designer, developer and web consultant.
- 12 yearsof professional experience
- 7 yearsof consulting for large institutions
- 5 yearsin web agencies
- 2019self-employed
- 2020EYN SRL is founded
Diplomas
Upper secondary in graphic arts
Bachelor in Web Design and Multimedia
Philosophy
Every logo is drawn entirely by hand, from a blank page, never from a template or generative AI.
Sectors
Institutions: public sector, health, banking, insurance
Companies: construction, crafts, B2B and B2C trade, events
My full background is on LinkedIn
Price
A fixed price of €550 excl. VAT.
For €550 excl. VAT, you get a unique, custom-drawn logo, from the first sketches to the complete files, with the rights to use it as you wish. Allow one to two weeks between the first conversation and the final files.
Read what makes the price of a logoLogo design
- A logo entirely made to measure, true to your business
- Hand sketches and a moodboard
- Three directions to compare
- Rounds of revisions, without counting them
- Every format (SVG, PNG, PDF), in light and dark versions
- A short usage guide
- The transfer of rights to the chosen logo, on payment of the final invoice
Discussed separately
- An in-depth competitor analysis
- Work on the name
- Documented brand guidelines
- Business cards and prints
- Any other element of your identity
Payment, in two parts
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1
33% to book your place
The deposit reserves your place in the schedule, and the research begins.
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2
The balance on delivery
Invoiced when the final files are delivered, with the transfer of rights.
The price shown is fixed, so you know from the start where you stand.
Files
The files and the guide delivered with the logo.
A logo is only as useful as the files that come with it. With everything in hand, your printer, your sign maker or your future developer have what they need, without having to call you.
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The files
Vector files (SVG, PDF, EPS) for printing and any enlargement, ready-to-use PNGs for the web and social media, in a version for light backgrounds and one for dark backgrounds.
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The colours and the typefaces
Your colour codes, in hexadecimal for the web, RGB for screens and CMYK for the printer, with the name and source of the typefaces used in your logo.
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The usage guide
A short guide saying which version to use where, so your logo stays the same everywhere it appears.
Creations
Logos, identities, illustrations and print.
Every project starts with the logo. Then, depending on your needs, the identity grows around it, from the business card to the animation on your website.
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Logo design
A unique logo, readable at first sight, from the business card to the shop front.
Discover how I create a logo -
Refreshing an existing logo
Your logo has aged? We keep what makes its strength and bring it up to date, without starting over.
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Name research
No name yet, or one that no longer fits? We look for it together, with creative techniques that work.
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Documented brand guidelines
Your colours, your typefaces and the rules of use, gathered so everyone uses your logo the right way.
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Vector illustrations
Pictograms, icons and illustrations in your logo's line, for your website, your documents and your packaging.
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Lettering
Words drawn by hand for your logo, your website or your social media, delivered as digital files.
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Social media visuals
Profile picture, covers and templates for your posts, in your colours.
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Business cards and prints
Business cards, letterheads and flyers, ready for the printer.
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Email signature
Your logo and your details at the bottom of every email, clean in every mailbox.
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Logo animation
Your logo in motion, for your website, your videos or your presentations.
Included by default
- Drawn
by hand - Three
directions - Revisions
included - Every
format - Light and
dark versions - Rights
transferred
Beyond the logo
Graphic work around an identity.
The extensions of the logo I am asked for most often. Each one is drawn in the same line, so your identity holds together everywhere it appears.
Business cards and prints
Your logo often makes its first impression in print, on business cards, letterheads or flyers, laid out in your colours and prepared for the printer, with the right margins and the right colour profile.
Explanatory illustrations
Some complex concepts, services or products are easier to grasp with a picture beside the explanation. Illustrations in the style of your visual identity make a process, a product or a project clear at a glance, on your website, on your stand at a trade fair, in a quote or on social media.
Hand lettering
Words drawn by hand, letter by letter, for a logo, a title on your website or a social media visual. Each lettering is drawn for its word, then delivered as digital files.
Documented brand guidelines
Your logo's rules in one document. Its versions, the space it needs, its colours and its typefaces, explained so that your printer, your developer or a new member of your team use it the same way.
Logo animation
Your logo in motion, for the opening of your website, your videos or your presentations. A few seconds that bring it to life, without losing what makes it recognisable.
Start
The seven questions of the first conversation.
These are the key questions I ask at our first conversation. Your answers guide every sketch, even when what you have in mind is still blurry.
- 1What you already have in mind, a colour, a shape, an impression
- 2Your company, what you do and for whom
- 3What your clients should feel
- 4Why your clients choose you
- 5Your competitors, and the names close to yours
- 6Where your logo will live, screen, vehicle, sign, print
- 7The name, if it is still to be found
Want to see what happens next, from the sketches to the final files? I tell it step by step on the blog. Read the article
Identity
Four principles for every logo.
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Your imprint
It is the first face of your project, the one people recognise before they even read you. I draw it by hand, from a blank page, so it carries your values and what you want people to feel. A logo that looks like you, and belongs to no one else.
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Made to last
A good logo crosses the years with dignity and evolves gently with its time when it becomes necessary. Your project will grow, add products, maybe change its ambition. A maintained logo accompanies that story, a frozen one ends up holding it back.
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Readable and accessible
Your logo must be readable at first sight, whatever surface it appears on. Its typeface, colours and contrasts stay accessible to everyone, in every condition and every use.
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Drawn with you
I first explore several directions in pencil, the ones that feel right for your business, after a research phase, then clean them up digitally to help you picture the result. You choose, and together we polish it into the final version.
No risk
My three commitments.
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Three directions before you choose
After a research phase, I present three directions, drawn in pencil then cleaned up. You choose the one that looks like you.
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Revisions included
We refine the chosen direction until it matches what you have in mind. Everything is in the price announced.
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A deposit, the balance on delivery
33% reserves your place in the schedule, the rest is invoiced when the final files are delivered. The price shown is fixed.
Get in touch
Tell me about your project and what you have in mind, even if it is still blurry. I reply within one business day, with no commitment.
Contact meThe website, with the logo
Your logo gives its colours and its character to everything else, starting with your website. When the time comes, it is drawn from the same identity.
Website design
Lexy Callemeyn
Graphic designer & web developer
Graphic arts, then web design. Twelve years of identities and websites, in agencies then on large projects. One person from the first sketch to the final files.
More about meBlog
A few articles from the blog.
How I create a logo, step by step
From the first conversation to the final files: here is how I create a logo, what I look at, what I draw, and what you receive at the end. Read the article
How much does a logo cost?
Read the article
Is a free logo really yours?
Read the article
Why I draw the logo before the website
Read the articleFAQ
Answers to frequent questions.
How many revisions are included?
We refine the direction you choose until it matches what you have in mind, with focused feedback rounds that keep the pace. Everything is included in the price announced.
Which files do I receive?
Every format, for every use. You receive the vector source files (SVG, PDF, EPS) and ready-to-use PNGs for web and social, in light and dark versions.
How long does a logo project take?
Count 1 to 2 weeks between the brief and full delivery, the pace depends mostly on our exchanges.
Do you use AI to design?
No, everything is drawn by hand. Every logo starts as pencil sketches, after a research phase, then takes its final shape in vectors, and you talk directly to the designer who draws it.
How does payment work?
In two steps, a 33% deposit reserves your place in the schedule and the balance is invoiced on delivery. The prices shown are fixed, so you know from the start where you stand.