A custom website, from the sketch to the launch.

I design and build websites for freelancers and companies, from the showcase site to the online shop. Every site starts from a blank page and from your identity. It is fast, accessible, and it evolves with your business.

See the price

Audit or mockup, free.

Ask for your free audit or mockup

Before any quote, I look at your situation and show you something concrete.
You already have a website? I review it and tell you what I would change, and why.
No website yet? I draw a first mockup of your home page, in your colours.

  • No commitment, nothing to pay
  • If you like what you see, we meet, in person or online, an hour at most. I present the mockup or the review, and what I can do for you
  • Clear, concrete pointers, whether we work together or not

Projects

Three projects told.

Each case study tells a project from beginning to end: the context, the sketches, the choices, the mockup and the live site. You see how I work, step by step.

Logo and custom WordPress showcase site for a Luxembourg interior fittings company.

Live since 2018

Read the case study

Logo and WordPress site for an independent ventilation installer in the Liège region.

Live since 2019

Read the case study

Identity and home page mockup for an imaginary architecture practice, a demo project told in full.

Demo project, 2026

Read the case study

Other websites and applications

Stiip logo Stiip Free cycling route planner, web app Logo · Website · App Live since 2026 Awendy logo Awendy Desktop app to organise ideas Logo · Website · App Launching in 2027 EYN logo EYN The studio's own visual identity Logo · Website · Print Live since 2019 Guly's Retro Shop logo Guly's Retro Shop Retrogaming and collectibles shop, online store Logo · E-commerce · Print · Signage 2020 to 2022 Flowsophy logo Flowsophy Illustrated blog, graduation project Logo · Website 2014

The oldest site on this page has been online since 2018. Start with a free audit or mockup

Path

Lexy, graphic designer, developer and web consultant.

Lexy Callemeyn
  • 12 yearsof professional experience
  • 7 yearsof consulting for large institutions
  • 5 yearsin web agencies
  • 2019self-employed
  • 2020EYN SRL is founded

Diplomas

Upper secondary in graphic arts
Bachelor in Web Design and Multimedia

Philosophy

Design and development, entirely bespoke. Every site starts from a blank page, never from a template.

Sectors

Institutions: public sector, health, banking, insurance
Companies: construction, crafts, B2B and B2C trade, events

My full background is on LinkedIn

Solutions

Sites, shops, tools and applications.

Every project starts from what the site has to obtain: quote requests, sales, bookings. Depending on the need, it takes one of these forms, or combines several.

  • Showcase site

    Your services, your story, your contact details. Everything it takes to convince and be contacted.

  • Landing page

    One page, one goal: a quote request, a booking, a sign-up.

    Discover what a landing page is
  • E-commerce

    An online shop that sells your products, with payment, delivery and order tracking.

  • Conversion forms

    Forms for quotes, appointments or applications, that guide and get to the end.

  • Blog and news

    Articles that answer the questions your clients type into Google.

  • A page per service and per project

    One page per trade and per project, each one findable on its own in the search engines.

  • Multilingual site

    French, Dutch, English. Each language with its own pages and addresses.

  • Redesign of an existing site

    Your content kept, your site brought up to the level of your company today.

  • Web application

    A product online: its screens, its user accounts, its data, designed and built end to end.

  • Business tools

    A client area, an intranet, an internal tool that saves your team time every day.

Included by default

  • Secure
  • Every screen
  • Accessible,
    WCAG 2.2 AA
  • GDPR
    compliant
  • SEO
    optimised
  • Fast
    to load

Integrating and using reliable, open technologies known to every developer.

I build with tools most developers know and use every day. The site itself runs on open source technologies, WordPress, HTML, CSS, JavaScript. Their code is public, a large community keeps them alive and up to date, and any developer can take over your site after me. Nothing closed, nothing that ties you to me.

  • WordPress
  • WooCommerce
  • Advanced
    Custom Fields
  • HTML
  • CSS
  • JavaScript
  • TypeScript
  • Node.js
  • Angular
  • React
  • Google
    Analytics
  • Google
    Tag Manager
  • Umami
  • Adobe
    Creative Cloud
  • Figma

among others…

Autonomy

An interface to manage the content in-house.

With a secure administration interface, each module below becomes a page or a list you edit without touching the code. I train you on the editing interface before the launch.

  • Projects

    One page per project, added by you, indexed by Google.

  • News and blog

    Articles with an image and a date, published when you want.

  • Job offers

    One page per position, opened and closed in a click.

  • Team

    Who does what, with a photo and a few lines each.

  • Testimonials

    Your clients' words, added as they come in.

  • Frequently asked questions

    The answers you give every week, written once.

  • Events and agenda

    Open days, fairs, dates, in a list that keeps itself current.

  • Contact and quote forms

    They land in your mailbox, with a copy for you.

  • The texts and photos of every page

    Titles, paragraphs, visuals, everything is editable.

  • Documents

    Brochures, price lists, plans, files your visitors can download.

And whatever else your company needs. This list is not closed, these are examples of what I build most often.

Start

The nine questions of the first meeting.

These are the questions I ask at the first meeting, in person or online. Allow at least half an hour, more for a large site. Your answers guide the whole project.

  1. 1Your website's goals
  2. 2The company's story
  3. 3Your clients
  4. 4How your clients find you today
  5. 5Your current online communication
  6. 6Who takes care of the texts and the photos
  7. 7How autonomous you want to be
  8. 8A website in several languages?
  9. 9The support you want after launch

Want to know why I ask these questions, and what your answers change? I wrote about it on the blog. Read the article

Price

A starting price of €950 excl. VAT.

For €950 excl. VAT, you get one complete page in your colours, presenting your services, saying who you are and giving every way to reach you. It goes online in two to four weeks. More pages, a shop or a client area are quoted, with their schedule, always before any work starts.

Contact me

The starting package

  • Original design, drawn for your brand
  • One complete page: your services, who you are, how to reach you
  • Fits every screen, and fast
  • Basic search engine optimisation
  • WCAG 2.2 accessibility
  • A coming soon page offered while we build
  • Online in two to four weeks

What moves the price

  • More pages
  • An interface to manage the content yourself
  • An online shop
  • A client area
  • One more language
  • Writing the texts
  • Any other module or custom feature

Payment, in three parts

  1. 1
    33% at signature

    I draw the site's main screens, up to a prototype you validate.

  2. 2
    33% when the design is validated

    I build the site, and you follow its progress on a demo version.

  3. 3
    33% at the final validation

    Right before going live.

After launch, bugs are fixed for free for three months. Content changes are billed by the hour, to the quarter hour.

Options

The available options.

Here are the options asked for most often, prices excl. VAT. For anything else, I make a quote, or bill €75 an hour, to the quarter hour.

Technical services

  • Cookie-free visit statisticsUmami or Matomo, set-up and dashboard€150
  • Google Analytics 4with a GDPR-compliant cookie banner€250
  • Cookie banner aloneFor embedded YouTube videos, Google maps…€120
  • Google Search ConsoleRegistering the site and following its indexing€90
  • One more languageIntegration of the translation you provideOn quote

A few examples, among the ones asked for most often. Anything else is quoted on request.

Hosting and maintenance

Site hosting at €30 excl. VAT a month

Your site stays fast, secure and up to date, without you having to think about it.

  • Hosting in Europe, daily backups
  • WordPress and extension updates, checked before they are applied
  • Monitoring, and the site put back online if anything goes wrong
  • Security certificate (HTTPS)
  • One invoice a year

It is your choice. You can also host your site with the provider of your choice, and the domain name stays in your name either way. This option is simply there to save you time.

Content

Help to write your texts and prepare your photos, if needed.

What I meet most often is not a lack of ideas, it is a lack of texts and content. When you are not used to it, writing about your company and its activities can take a lot of time, and it is what slows down the most projects or lowers their quality. Even more so when the goal is to be found on Google, which requires well-targeted expressions in the texts.

  • No texts, or no time to write them?

    You tell me, on the phone or in voice messages, whichever is easiest for you. I write in the site's tone, for your visitors and for Google. And if you already have texts, I read through them and shape them. I write in French and in English. For other languages I would rather not take the responsibility, so I integrate the translation you provide.

  • No photos, or no way to make them look good?

    I retouch and optimise the ones you have: light, framing, weight, so they stay sharp and quick to load on every screen. If some are missing, we plan a photo shoot at your place, in your workshop or out in the field, or I choose and adapt visuals that fit your identity. And if all you have are phone photos, send them anyway. There is often more in them than you think.

  • Plenty of projects, and no time to move forward?

    Your first ten go online with the site, included in its price. For the next ones, two ways of working, depending on the time you have. You send me the photos and two lines, and I check, lay out and publish. Or you tell me about the project, I write it, and you approve before it goes online. Every published project is one more page that Google can find.

Support

Support after the launch.

A website is not finished the day it goes live. That is the day it starts. A company that moves can be seen moving, and that is often what decides someone to write to you rather than move on.

  • My first advice, keep the site alive

    One article or news item a month. A finished job, a new product, a seasonal offer. New pages, one more language, your latest projects, everything gets added over time, on a monthly plan or on demand, always within your budget.

  • My second advice, keep budget for what comes next

    If you have a budget set aside for your website, do not spend it all at once. Put about two thirds into the making and keep the rest for the year that follows: the content, the changes, the care. I would rather tell you before than after. On money, I play with my cards on the table.

  • Hosting and maintenance, taken care of

    I take care of it: hosting, updates, backups, monitoring. One invoice a year, and a site that stays fast and safe.

And to know what to change next, the simplest is to look at the statistics: the most-read pages, the ones visitors leave quickly, where they come from. Those figures show where to put the time and the budget. Read the article on why tracking statistics matters

Guarantees

My three commitments.

  • A free audit or a first mockup

    Already have a website? I review it and send you a detailed report. Not yet? I draw a first mockup of your home page.

    Ask for your audit or your mockup
  • You never pay before validating a creative step

    Payment comes in three parts, each one after a step you have approved: the direction, the mockup, the end of the development.
  • Three months of fixes, offered

    After the launch, bug fixes are free for three months. Your site starts its life with someone watching over it.

Get in touch

Briefly describe your trade and what you have in mind. I reply within one business day, with no commitment.

Contact me
Lexy Callemeyn

Lexy Callemeyn

Graphic designer & web developer

Twelve years of websites and applications, in agencies then on large projects. One person from the sketch to the code, and to the launch.

More about me

Blog

A few articles from the blog.

The blog is not there to sell. In it I answer, taking the time it needs, the questions I am asked most often.

FAQ

Answers to frequent questions.

What does the €950 website include?

For €950 you get a complete page in your company's colours, presenting your products or your services, saying who you are and giving every way to reach you. A page that is simple, fast and accessible, and makes people want to work with you.

You provide the texts and the photos, and I guide you through choosing them. After launch, changes go through me, at €75 excl. VAT an hour, billed in 15 minute steps. If you would rather keep the keys, a CMS can be added as an option. Hosting and the domain name are not included, a few dozen euros a year with the provider of your choice.

A real website within reach of any entrepreneur, with no hidden fees and no platform subscription. Anything added is quoted, and announced before it is built.

Who hosts my website?

You choose, and the domain stays in your name either way. If you would rather not touch the technical side, I set your website up on reliable cloud hosting, look after all of it and invoice you once a year. If you already have a host or an IT team, I deliver everything needed for your website to live happily there.

How long does a website take?

A coming soon page can be online within a week. A landing page takes 2 to 4 weeks, and multi-page websites get their own schedule along with the quote.

Can the website grow with my project?

It is planned from the start. You begin with what you need today, then add pages, a blog or a shop when the moment comes, on foundations built to welcome them.

Will my website be found on Google?

Every website ships with the essentials search engines reward, clean code, fast loading, a clear structure and solid metadata. After that, editorial content and ad campaigns take over.

How do the project and payment work?

Everything starts free, with an audit or a first mockup, followed by a quote with the chosen direction. If you like it, payment is split in three. A first 33% deposit starts the project.

Then comes the full mockup of the website, screen by screen, up to a prototype to validate. The second 33% payment starts the development, which you follow on a demo environment. The balance is due at the final validation, right before going live. You never pay without having seen.

After launch, bug fixes are free for 3 months. Content changes are billed hourly.