How much does a logo cost?

Market prices at a glance

For a young company in Belgium, here are the main options and their usual prices. These are orders of magnitude, every provider sets their own. Bear in mind that five- or six-figure budgets are common for very large-scale projects, where the image has a huge impact, which fully justifies them.

What really drives the price

Two logos can look alike on screen without having required the same work. The price mostly reflects what happens before and after the drawing.

• The research, understanding your company, looking at your competitors and checking that no similar project already uses a close name or sign.
• The drawing, hand sketches or an assembly of existing elements, a single direction or several to compare.
• The revisions, a number fixed in advance or rounds of feedback until the logo feels like you.
• The files, a single image or every version you will need for years.
• The rights, a simple right to use the logo, or their full transfer, which lets you register it as a trademark.
• The experience of the person drawing it, and the time they devote to your project.

For the biggest brands in the world, the logo is only one part of a much larger piece of work, which I follow closely even though these are not the projects I lead: in-depth market studies, workshops with the teams to define the brand's positioning and tone, testing the directions with the public, a prior-rights search with an intellectual property attorney, then an identity rolled out across dozens of media and checked in several languages. That is what explains the prices of large agencies. For a company getting started, the essentials are in the list above, and on my side, an in-depth competitor analysis, work on the name or a check before registering the trademark are discussed separately, depending on the project.

The price of a logo is mostly the price of everything around it.

What a logo should leave in your hands

Whatever the price, look at what you receive at the end. A complete logo means:

• Vector files (SVG, PDF, EPS), for printing and for any enlargement.
• Ready-to-use PNGs for the web and social media.
• A version for light backgrounds and one for dark backgrounds.
• Your colour codes, in hexadecimal for the web, RGB for screens and CMYK for the printer.
• The name and source of the typefaces used, in whole or in part, in your logo.
• A short guide saying which version to use where.

With all that, your printer, your sign maker or your future developer have what they need, without having to call you. It is what I deliver at the end of every project, and I describe it in how I create a logo, step by step.

The rights, the question people forget

In Belgium, a logo is a work protected by copyright, and those rights belong first to the person who drew it. For them to become yours, their transfer has to be in writing, stating what you may do with the logo.

It is this transfer that lets you adapt it, pass it on with your company and register it as a trademark. A Benelux registration with the Benelux Office for Intellectual Property (BOIP) costs €244 for one class of goods or services, and protects your trademark for ten years.

Logo design at EYN Studio

A 33% deposit books your place in the schedule, and the balance is invoiced on delivery. Allow one to two weeks between the first conversation and the final files. Everything is drawn by hand, without generative AI.

Your questions

Can you create a logo for free?

Yes, with a generator or an online template, and that is fine for testing an idea. For a company getting started, a logo drawn for you is the only one that is truly yours and that you can register as a trademark.

How long does it take to create a logo?

With me, one to two weeks between the first contact and the complete delivery. The timing depends on how quickly we exchange and give feedback during the design, and on my workload.

Do I own the logo once it is paid for?

Only if the transfer of rights is in writing. Check that it appears in the quote or the terms, stating what you may do with the logo. At EYN Studio, it is set out in the terms and conditions and becomes yours on full payment.

Should you register your logo as a trademark?

It is not compulsory, but it is advisable if your name and logo matter to your business. In the Benelux, a registration with the BOIP costs €244 for one class and lasts ten years.

Is a logo enough to launch a company?

It is usually one of the very first steps. Then come business cards, brochures, the email signature, visuals for social media, and then the website. The logo already holds the colours and the character of everything else, which is why I draw it before the website.

Want to talk about your logo? Everything about logo design is here.